Alyssa Ustby, a guard/forward on the University of North Carolina women’s basketball team, is now featured in ZIPS Car Wash’s take on NIL (name, image and likeness), Car Wash Convos™. Featured along with Ustby is fellow student, Kaitlyn Schmidt, who is a member of the UNC dance team, Carolina Girls.
“Alyssa has continued to shine on and off the court during her college career and her drive for excellence is one of the many reasons we’ve chosen to feature her in our campaign,” said Mark Youngworth, chief marketing officer, ZIPS Car Wash. “We are proud to have her represent our brand.”
ZIPS’ NIL activation in the first year of the three-year agreement will feature four student-athletes from the University of North Carolina. Car Wash Convos™ gives fans a glimpse into the lives of these student-athletes during a ride through a ZIPS Car Wash in their university town. In the videos, student-athletes are interviewed on their on- and off-the-court lives by other student athletes representing the university, all while experiencing a car wash.