ZIPS Car Wash has welcomed Rebecca Latacz as its new chief marketing officer (CMO). Latacz will be responsible for brand and promotional strategy and helping the chain expand its digital and membership platforms.
            “We’re honored to have Rebecca join our growing brand to enhance our retail traffic driving efforts and transform our marketing to a more localized approach to benefit the communities we serve,” said Gene Dinkens, CEO, ZIPS Car Wash. “Rebecca has a proven track record with both established and growth brands leading marketing strategies that we feel can amplify the foundational work we’ve done over the last year to update our tunnel systems and products to provide the best car wash experience to every customer we serve.”
            Latacz comes to ZIPS following more than five years as the VP of marketing for Raising Canes Chicken Fingers leading the marketing department, including new restaurant openings, promotions, sponsorships, and activations. During her tenure, the brand experienced tremendous expansion, growing from 250 to over 750 restaurants. Latacz’s marketing career includes leadership roles with Yum! Brands Inc. (Taco Bell, Pizza Hut), TGI Fridays, and McDonald’s.

ZIPS Car Wash’s new chief marketing officer,
Rebecca Latacz, comes to the growing express car wash brand
with more than 15 years of QSR marketing experience.