ZIPS Car Wash ( has announced the 12 student-athletes to be featured in the inaugural Car Wash Convos series — ZIPS’ creative approach to name, image, and likeness (NIL) allowing college sports fans to “ride along” for a personality-driven video taking place during the car wash. Male and female student-athletes from the University of Arkansas®, University of Tennessee®, and University of North Carolina® will give fans a glimpse into their lives off the field, as they are interviewed by a high-profile personality with strong ties to the university.

The 12 student-athletes, representing football, basketball, and Olympic sports, were sourced by NIL marketplace leader Opendorse on behalf of ZIPS and LEARFIELD, the schools’ athletics multimedia rightsholder which has a national relationship with ZIPS. Car Wash Convos has launched and will roll out over the course of the athletic year.

“Launching Car Wash Convos and our overall approach to NIL with official school IP, which includes 24 additional episodes to air over the next two years, ties back to our three-year commitment to our sponsorship of these universities, college sports, and the loyal fans who follow the lives of these student-athletes,” said Mark Youngworth, chief marketing officer, ZIPS Car Wash. “We feel that introducing fans to the lives of these student-athletes is the optimum approach for overall strength and effectiveness of our campaign, and we’re thrilled to highlight seven female athletes in a year celebrating the 50th anniversary of Title IX,” he added.

“The Convos speak to the ZIPS consumer in a fun and distinct way, connecting them to their favorite schools and student-athletes,” said John Brody, chief revenue officer, LEARFIELD.