The first International Women in Carwash conference was held April 29 through May 1 in Niagara Falls, Canada. It was a unique event that exceeded expectations and left its guests enriched and inspired. Organizers are planning a second and third edition for 2020.

The educational, productivity-focused workshops included topics geared towards helping attendees build their businesses and better engage with colleagues, family members, and industry peers. The sessions were focused on stress management, personality profiling, branding, conflict resolution, and negotiation skills, and all were delivered in a uniquely congenial setting.

Women in Carwash #1 offered insight into the new business environment that women in the car washing industry are creating. “We wanted our guests to be inspired, motivated, and energized by the presentations, discussions, networking opportunities, and after-hours fun, and to leave with practical tools to strengthen their business,” said Brenda Johnstone, co-creator and -organizer of the event. The feedback received from attendees indicates that they undoubtedly were:

“What a wonderful experience of learning, networking, and growing ideas through meaningful interaction with insightful and informative speakers. The very first conference has already begun to change the culture of the industry to promote greater collaboration across all areas of the business,” said Amy Cantin of Zep Vehicle Care.

“It was much more intimate and personable than other conferences and seminars I have been to. I am used to a large convention-center type event. I liked this conference because I felt like I got to actually meet and talk to almost everyone in attendance,” Emily Gertenbach of Kleen-Rite Corp. remarked.

The next conference will delve more deeply into how men and women do business together and to strengthen their ability to thrive and to promote greater productivity in the car wash industry. Women in Carwash #2 will take place January 20-22, 2020 in Arlington TX. To join Women in Carwash #2, visit and register.