Washify Sevices LLC has announced the appointment of Alison Amira as vice president of customer marketing. Amira will be responsible for helping expand Washify’s marketing services to car wash owners.

“Ali will bring her deep marketing knowledge to help us scale our marketing machine so that it is completely integrated with our hardware and software offerings,” said Adam Korngold, founder and CEO of Washify.

"At Washify, we have a tremendous opportunity to help our customers connect with their customers in a more impactful and engaging way,” said Amira. “Whether that’s through e-mail, text, web, or app, we have the tools and strategic insight to help business owners do so. We also have incredible potential to build more capabilities into our software, like social, SEO, and reputation management.”

Amira has more than 10 years of extensive advertising and marketing services experience. Prior to Washify, she worked for six years at an advertising agency where she started as an account executive and moved on to vice president, management supervisor where she learned key foundational skills including organization, prioritization, accountability, responsibility, and collaboration. She also served as vice president of marketing services at B.Good, where she oversaw all creative and media channels, working directly with franchisees to develop their business, maintain brand standards, and drive sales.