CAR-FRESHNER Corporation, a global leader in automotive air fresheners, unveiled a new logo and packaging for the iconic Little Trees brand. The new packaging, featuring a swooping red banner with black accent along with the traditional look of yellow and green, brings modernization to this classic. Loyal consumers can still find their tree, while new consumers will be attracted to the updated look. Little Trees also announced three new, fresh fragrances: Summer Linen, Rainforest Mist, and Bubble Gum. The new scents feature scratch-n-sniff stickers on the packaging and are available on 1-pak rack cards at 144 per master case; 2-pak rack cards at 72 per master case; 3-pak rack cards at 96 per master case; and 6-pak rack cards at 24 per master case.

Car Freshner Corporation,
21205 Little Tree Drive,
Watertown, NY 13601.
(315) 788-6250.