The Turtle Wax #Reflectie — a photograph or self-portrait (selfie) that’s taken in the shine of a freshly waxed car — competition drew nearly 6,000 submissions for a chance to win a 2015 Ford Mustang. This past December, Turtle Wax announced the winner of the top prize: Michael McKinnon from Snohomish, WA.
"A Reflectie is what materializes from the excitement you get when your car is freshly washed, waxed, and ready to hit the road," said Sandy Kolkey, chief marketing officer for Turtle Wax. "Turtle Wax fans are literally so thrilled with the performance of our products that they can’t wait to showcase their shine, share photos with their friends, and celebrate a job well done."
From May through July last year, car fans were invited to snap a Reflectie and tag it on Twitter, Instagram, or Facebook for a chance to win. Drivers also shared their Reflecties on TurtleWax.com/Reflectie. In August, 10 finalists were chosen after which America voted on their favorites. McKinnon’s nearly 2,000 votes made him the proud owner of the 2015 Ford Mustang.