SONNY’S, the largest manufacturer of conveyorized car wash equipment, parts, and supplies in the world, and Superior Auto Extras, a national distributor of merchandise to the car wash industry, have announced a new strategic relationship: Superior Auto Extras will take possession of the assets of the auto accessories/impulse division of SONNY’S Enterprises Inc., marketed in the Auto Accessories catalog.

“We were going to introduce our new 2014 Accessories catalog at the [Car Wash] show in Chicago. The only change of note was to be in the free freight policy, moving the minimum order amount to $300 from $200. With the increases we have absorbed the last few years from the shipping companies we found we needed to increase the order size to make it economically feasible to continue the freight policy. Based on the numbers we provided to Superior it is my understanding that they have decided to accept our recommendation and go with what was to be our new policy," said Paul Fazio, CEO of SONNY’S The Car Wash Factory.

Gene Student, president of Superior Auto Extras, said, "We are very excited and look forward to servicing the SONNY’S Auto Accessories division customers. Superior will continue to offer the same SONNY’S program with a much expanded product offering of profit builders for their car wash lobby and showrooms."

Superior will begin servicing existing SONNY’S accessories clients immediately from shipping locations in Tennessee and California. All inquiries coming to SONNY’S in regard to auto accessories will be forwarded directly to Superior for instant customer service help and order fulfillment. SONNY’S customers located in California, Arizona, Colorado, New Mexico, Utah, Washington, or Alaska can reach the Superior warehouse in California directly at (800) 445-9872 or fax at (818) 362-2775. For all other states the Tennessee warehouse can be reached directly at (866) 445-9872 or fax at (901) 794-2898. ?