The 2024 Southwest Car Wash Association’s Annual Convention and Car Wash Expo will take place at the Fort Worth Convention Center in Fort Worth, TX, from Wednesday, February 28, through Friday, March 1.
           The CEO Forum featuring True Blue Car Wash’s Stu Crum kicks off the event on Wednesday. True Blue is a 65-store chain in Arizona, Texas, Illinois, and Indiana. Crum has vast automotive experience, holding high-ranking positions at Sgt. Clean Car Wash, DRB, Bridgestone, Jiffy Lube, Shell, and Texaco before joining True Blue.
           Following the CEO Forum, the expo floor opens to attendees, and the day concludes with a welcome reception in the expo area.
On Wednesday and Thursday, SCWA will host quick talk sessions in the back of the expo hall. Each session promises to provide at least three solid takeaways that operators can use immediately at their business.
           The event gets into top gear on Thursday, kicking off with a continental breakfast followed by fast-track discussion tables, educational sessions, and idea exchanges.
The highlight of the educational agenda is the keynote presentation by NFL Hall of Famer Emmit Smith. In his 15 seasons in the league, the all-time great running back amassed numerous records that still stand today.
           After retiring from the NFL, Smith has been a TV analyst, businessman, and author. His book “Game On” outlines the principles that helped him succeed on and off the field. Smith’s presentation will offer an inspiring and motivating perspective on how the principles of his success in sports have ignited his success in business and in life.
           Following Smith’s presentation is the attendee lunch with exhibitors, four hours of expo time, and the SCWA Evening Party at Second Rodeo – Mule Alley in the Stockyards.
           SCWA 2024 ends on Friday, March 1, with an early morning breakfast followed by the Car Wash Academy and a closing general session panel discussion.

Schedule of Events*

WEDNESDAY, FEBRUARY 28
8:30 a.m. – 6:00 p.m.
Registration
9:30 a.m.
Pre-Convention Devotion
10:30 a.m.
General Session
• CEO Forum
1:00 p.m. – 6:00 p.m.
Expo Hours
1:00 p.m. – 5:00 p.m.
Expo Area Quick Talks
4:30 p.m.
Welcome Reception (Expo Area)


THURSDAY, FEBRUARY 29
7:00 a.m. – 5:00 p.m.
Registration
7:30 a.m.
Continental Breakfast
8:00 p.m.
Fast Track Table Discussions
9:00 a.m.
Idea Exchange Sessions:
• Conveyor/Exterior
• Automatic/Self-Serve
• Detailing
10:30 a.m.
General Session
• Keynote Speaker — Emmitt Smith
12:00 p.m.
Attendee Lunch with Exhibitors
1:00 p.m. – 5:00 p.m.
Expo Hours
1:00 p.m. – 4:30 p.m.
Expo Area Quick Talks
6:30 p.m.
Celebrate SCWA Evening Party


FRIDAY, MARCH 1
8:00 a.m.
Registration
8:00 a.m.
Continental Breakfast
8:30 a.m. – 10:15 a.m.
SCWA Car Wash Academy
10:30 a.m.
Closing General Session
• Panel Discussion

Schedule of Events based on information available December 8, 2023. Subject to change. For the latest information, visit www.swcarwash.org.