The Southeastern Car Wash Association’s 2018 Convention and Expo takes place in Birmingham, AL. With a long title of “American Car Wash Expo presented by SECWA,” the event runs from Monday, September 17 through Wednesday, September 19. The venue for the show is the Sheraton Hotel in Birmingham.

Attendees can get acquainted one day before the start of the show during a golf outing at the Robert Trent Jones Golf Trail. The official program commences on day one at 1:00 p.m. with educational sessions. First up is a panel discussion on “Life After Selling Your Washes,” featuring operators Kevin Wood, Bill Walker, and Pettey Hardin, who together have sold 18 locations.
Two additional presentations are on the agenda:
1.) “Cyber Security” by John Stengel, a consultant in the field and author of the book, Security Pyramid, and
2.) “Kiss Your Customer — 77 Reasons Why Sales & Service Are Just Like Dating & Relationships” by Andy Masters, an international speaker and award-winning author of five books.

On Tuesday, September 18, Steve Gilliland will exhort attendees to “Enjoy the Ride.” Gilliland is a member of the Speaker Hall of Fame and can be heard daily on Sirius XM Radio’s Laugh USA and Blue Collar Radio. He shows audiences how to open doors to success in their careers, their relationships, and their lives.

The last day of the show features Dr. Paul Schempp, a research professor, speaker, and consultant who will share his insights on “Recognizing and Developing Leadership.” Often called the ”coaches’ coach,” Schempp is a consultant to coaches in the NBA, Olympics, and the PGA on player development and mental training.

For the most up-to-date information, visit or call the Southeastern Car Wash Association at (919) 338-9004.



10:00 a.m. – 4:00 p.m.
• Golf Outing

3:00 p.m. – 11:00 p.m
• Exhibitor Set Up


7:00 a.m. – 11:00 p.m.
• Exhibitor Set Up

1:00 p.m. – 4:30 p.m.
• Educational Sessions
• Life After Selling Your Washes
• Cyber Security
• Kiss Your Customer

6:00 p.m. – 9:00 p.m.
• Opening Reception
• Dinner


7:00 a.m. – 8:30 a.m
• Breakfast

8:30 am. – 9:45 a.m
• General Session
• Keynote Address

10:00 a.m. – 5:00 p.m.
• Exhibits Open

11:30 a.m. – 1:30 p.m.
• Lunch on the Tradeshow Floor


7:00 a.m. – 8:00 a.m.
• Breakfast – 10:00 a.m.
• Educational Sessions
• Awards Presentation
• Recognizing and Developing Leadership – 2:30 p.m.
• Car Wash Tour

* Schedule of events based on information available July 12, 2018. Subject to change. For the latest information, visit