Sonny’s, the world’s leading manufacturer of conveyorized car wash equipment, parts, and supplies, has announced a new investing partner in Genstar Capital.

Genstar Capital, based in San Francisco, CA, is a leading private equity firm focused on investments in targeted segments of the financial services, healthcare, industrial, and software industries. This new round of funding will allow Sonny’s to accelerate product development, manufacturing, marketing, and to invest more resources into its existing suite of solutions.

“Our partnership with Genstar will help attract and retain the best talent in the industry, and help us to continue to develop innovative new products that simplify the operations of our customers’ car wash business,” said Sonny’s CEO Paul Fazio.

Rob Rutledge, managing director of Genstar Capital, commented, “Sonny’s draws on over 40 years of industry leadership to drive deep relationships with over 6,000 active customers nationwide. They operate as true partners with their customers and invest in their growth, from expert guidance during site planning through construction and operations, forging a long-term relationship as they grow together.”

Established in 1949, Sonny’s has been led by the Fazio family since inception, serving both small independents and large national car wash chains throughout the United States and internationally.

“Our work is to make car washing easy — and now we’ll be able to do that better, faster, and with more resources,” said Fazio.