Sonny’s The Car Wash Factory has announced the acquisition of SLAM, a highly specialized full-service marketing agency with deep roots in the car wash industry.

SLAM’s services include branding, web design, digital and traditional advertising, social media services, content creation, sales training, marketing consulting, business listing and localization search, and unlimited campaign management.

Mike Berlin, vice president of SLAM commented, “In 2001, when our parent company BCLIP Production was just getting started, Sonny’s was the first customer to give us a real project. Eighteen years later, we have a few more projects under us and a lot more knowledge. We’re looking forward to being a part of Sonny’s and continuing to help operators succeed.”

Car washes such as Zips, Sparkling Image, Eager Beaver, Benny’s Car Wash, Delta Sonic, and Mike’s Car Wash have all trusted Mike and Bubba Berlin for sales, marketing, and training services.

“SLAM is a partner we have known for years and what excites me most is the reputation Mike and Bubba Berlin have established, which is largely attributed to their agency delivering results,” said Paul Fazio, CEO of Sonny’s.

To learn more about SLAM visit