SONNY’S The CarWash Factory has announced the release of its new 2014 Car Wash Case Studies DVD. Now in its 11th year, this video takes viewers on a behind-the-scenes look at some of the most successful car washes in the country as their respective owners share the challenges, and the actions they are taking to grow their businesses. Available for a limited time, anyone interested can pre-order a free copy at www.SonnysDirect.com. When placing a reservation online you will be able to specify pickup at Sonny’s booth # 1811 at The Car Wash Show in Chicago March 31 – April 2, or have the DVD shipped to you after the show.
This year’s DVD highlights three never before filmed locations. Recipients will tour a struggling location that raised volume by over 100,000 cars in its first year under new ownership, join a car wash veteran as he dissects his decision to convert a friction rollover machine into a mini express tunnel at one of his 15 self-serve and in-bay locations, and meet an automotive dealer leveraging a newly constructed 125-foot flex serve to draw new business and add incremental revenue to his dealership.
"Providing operators the ability to see real-life examples of what others are doing in the car wash industry helps spark new ideas to move our industry forward as a whole," said Paul Fazio, CEO of Sonny’s Enterprises Inc. "I’m honored that each operator on the DVD has so graciously allowed the Sonny’s video crew to tour their businesses and help share what is, and isn’t, working in our industry today."