Soapy Joe’s, the San Diego based family-owned car wash, is proud to be the first car wash to enter the NFT space, connecting a thread between car washing, NFTs, and the metaverse to continue its track record of innovation while focusing on member experience and community engagement.
All Soapy Joe’s wash-club members are encouraged to “visit, collect and win” for the chance at big prizes throughout the summer. The promotion kicked off July 1 and runs through September 30, 2022.
To start collecting, San Diegans must be a (new or existing) member of the Soapy Joe’s wash club with an e-mail on file. Members unlock prizes starting at 4 sites visited, and Soapy Joe’s will be dropping prizes weekly. Soapy Joe’s Passport to Fun NFTs provides its members with digital collectables commemorating each Soapy Joe’s location they visit. The 16 NFTs feature themes reflective of the car wash sites’ neighborhoods and each is a variation on the brand’s classic air freshener design. Soapy Joe’s NFTs are “1 of n” digital collectibles showing proof of attendance that are “closed” and not for trade or resale.
The program prizes are as follows. Each tier includes 4 NFTs:
•. Once a player visits four locations, they will receive all four NFTs via e-mail, as well as a code to redeem a Soapy Joe’s hat, key chain, and a 50 cent per gallon gas discount through Sept. 30, 2022.
•. Once a player visits eight locations, they will receive four additional NFTs via e-mail, as well as a code to redeem a large 15” stuffed Soapy plush toy pillow.
•. Once a player visits 12 locations, they will receive an additional four NFTs via e-mail, and win a San Diego staycation for two including meals from participating restaurants such as Breakfast Republic, Luna Grill, or Texas Roadhouse and tickets to San Diego attractions like SeaWorld, a Padres or SD Loyal game, or Legoland.
•. And for the grand prize: Once a player hits all 16 locations, they will receive their final four NFTs via e-mail, and a one-year Magic Joe annual membership valued at nearly $400. All participants who reach this tier are entered for a chance to win one $5,000 cash prize.