Soapy Joe’s, San Diego’s beloved family-owned car wash, celebrated the launch of its new Magic Ceramic topcoat on Valentine’s Day by showing love to the San Diego community and their pets with the city’s first pet parade through a car wash. In partnership with the Helen Woodward Animal Center (HWAC), Soapy Joe’s Magic Pet Parade and Adoption Event was held on Saturday, February 12 from 10:00 a.m. to 1:00 p.m. at Soapy Joe’s on Friars Rd.

The local event included a community car parade through the wash tunnel, pet photo contest, as well as free pet adoption opportunities on-site and more. All pet owners were welcome to sign-up to help the organization make history. More than 170 San Diego residents brought their pets to participate in the event.

“Our wash club members’ love for their pets shines as bright as our new Magic Ceramic topcoat, so we’re bringing the two together for the world’s first car wash pet parade,” said Lorens Attisha, founder and CEO of Soapy Joe’s. “We are thrilled to host this one-of-a-kind event to celebrate our community love and showcase our newest product that gives a shiny coat any pet would envy.” Soapy Joe’s partnered with HWAC who was on-site with adoptable dogs. Soapy Joe’s covered up to $20,000 in adoption fees at the event. For participants who could not find a pet on-site, Soapy Joe’s provided vouchers, good through the end of February, to cover adoption and microchip fees with HWAC, typically around $500 per animal.