Soapy Joe’s, San Diego’s beloved family-owned membership-based car wash, has won its third Stevie® award in The 20th Annual American Business Awards®, being named a Gold Stevie® Award winner in the Communications or PR Campaign of the Year – Community Engagement category. Soapy Joe’s was awarded this medal for its 2021 “Propose at Soapy Joe’s” campaign.

Soapy Joe’s “Propose at Soapy Joe’s” campaign was the brand’s sophomore Valentine’s Day community event, following the company’s inaugural 2020 Tunnel of Love campaign. Soapy Joe’s invited couples to propose in any of Soapy Joe’s car wash tunnels, video it, and post it with the chance to win $10,000 and wedding rings supplied by a local luxury jeweler. Ultimately, 10 couples shared qualifying proposal videos and Soapy Joe’s was able to give the community an extra bit of love when it needed it the most. 

“Soapy Joe’s is honored to be a Gold Award recipient of the 2022 Stevie Awards,” said Lorens Attisha, CEO and founder of Soapy Joe’s. “Our local community is everything to us and it’s been incredibly special to be a part of these couples’ proposals and love stories.”

The American Business Awards are the United States’ premier business awards program. All organizations operating in the United States are eligible to submit nominations — public and private, for-profit and nonprofit, large and small. Nicknamed the Steviesfor the Greek word meaning “crowned,” the awards will be presented to winners at a gala ceremony at the Marriott Marquis Hotel in New York on Monday, June 13.