The Southwest Car Wash Association has announced that Michael Dominguez will be the speaker at the 2019 Convention CEO Leadership Forum. Dominguez is an executive officer for MGM Resorts International and brings an impressive 30 years of leadership in hospitality, brand development, and building customer experiences. Included among his numerous recognitions are the Top 25 Most Influential People in the Hospitality Industry and the Lanyon’s Industry Leadership Award.

Dominguez will highlight business trends and insights for 2019 along with ideas on building new and different customer experiences. The CEO Leadership Forum will be held as the kick off session for the SCWA 2019 Convention & Car Wash Expo starting at 12:30 pm on Sunday, February 24 at the Arlington Convention Center.

For more convention information, visit