The Southwest Car Wash Association has announced that Michael Dominguez, president and CEO of Associated Luxury Hotels International (ALHI), will be the speaker at the CEO Forum during the 2021 SCWA Convention and Car Wash Expo, scheduled for February 17-19 in Fort Worth, TX.

Dominguez has a reputation for helping companies and small businesses achieve amazing customer service and branding. At ALHI, he leads a team of nearly 80 professionals located among 26 offices across North America and Europe. ALHI serves an exclusive collection of independent luxury hotels and brands. Prior to joining ALHI, Dominguez served in executive sales leadership roles with MGM Resorts, Loews Hotels, Hyatt Hotels, Starwood Hotels, and many more.

Dominguez speaks on topics such as handling disruption, the state of service-centered industries, and the economy. He was recognized in M&C Magazine’s survey of top industry speakers and was an invited speaker at South by Southwest in 2018.