The third edition of Car Wash Show Europe™ was held September 18-19 in Amsterdam, the Netherlands. The event, presented by the International Carwash Association (ICA) and ProMedia Europoint, featured tours of local car washes, product displays, seminars, and receptions. It drew 2,300 total participants — a record for the event — and 60 exhibiting companies in a sold-out exhibit hall.
As part of the event, an awards dinner took place on September 18 during which the ICA recognized two car wash leaders for Distinguished Achievement Awards. Suzanne Huisman of Belgium’s car wash association (BBRV) and Brian Madderson of the UK’s Car Wash Association (CWA) were honored for their exemplary work in fighting human trafficking at unregistered, illegal hand car wash locations.