Rain-X has launched a new, national advertising campaign focusing on Rain-X Wiper Blades and Rain-X Original Treatment products. The campaign started October 20 and will run for six straight months through March of 2015.
The campaign includes national TV programming, a national sponsorship on the NFL network, and digital advertising on Weather.com and Accuweather.com. National TV will feature a heavier emphasis on sports programming compared to recent quarters. The commercial will run on networks such as ESPN, Fox Sports, SEC Network, ESPN U, NBC Sports, American Heroes Channel, FXX, The History Channel, and the Weather Channel.