Bristol, England-based PSD Codax, part of ICS and OPW Vehicle Wash Solutions, providers of vehicle wash and payment solutions technology, has appointed Mark Byard as its new manager of business development.
Byard will be directly responsible for PSD Codax sales and marketing efforts in the UK, Ireland, and Scandinavian markets, as well as overseeing PSD Codax’s growth in the European market.
Prior to joining PSD Codax, Byard was the business development manager and head of sales for Kärcher Wash Systems, where he was responsible for overseeing business growth and key accounts. Before joining Kärcher, Byard held a variety of roles in the car wash industry from engineer to technical service manager to installation manager.
“Mark has a level of experience, background, and connection to the vehicle wash market that we find most beneficial to help understand and respond to our customers’ requirements,” said Rob Deal, vice president of corporate sales for ICS.
“Over the last few years, the customer needs have changed and the requirement for contactless payment at the wash bay entrance has been a regular request,” said Byard.