ITW Professional Automotive Products’ Full Throttle® Performance Products is a brand of automotive aftermarket maintenance chemicals for professional installers and service providers. This complete product line replaces every product in the recently retired Heartland® and MileGuard® lines. In addition to a new logo and brand identity system, the new brand also features new packaging and labeling, including color-coded labels by vehicle system to help technicians easily identify products. Each product features new and improved technologies, formulations, and broader application coverage for today’s advanced automotive technologies.

ITW Professional Automotive Products,
3606 Craftsman Blvd.,
Lakeland, FL 33803.
(863) 665-3338.
Fax: (863) 667-0848.