On August 29, prompted by the suggestion of an employee, PDQ Manufacturing Inc., a manufacturer of in-bay automatic vehicle wash systems, participated in the ALS Association’s Ice Bucket Challenge. Around 25 PDQ employees took part, including Ken Dollhopf, vice president of marketing and new business development, and Scott VanderHeiden, operations manager.

PDQ’s Ice Bucket Challenge had a unique spin. “As a leader in the car wash industry, we like to do things a little differently,” said Ben Dolar, PDQ’s web administrator. “We used a 300-gallon tank of ice water, fed through a LaserWash® 360 bridge in our car wash bay, to soak a group of willing employees.”

The Ice Bucket Challenge went viral this summer after Boston College baseball player Pete Frates, who has ALS and does advocacy work in the battle against the disease, began posting about the challenge on Twitter. As of September 3, the ALS Association reportedly has received $107.4 million in Ice Bucket Challenge donations.