Panaram International Trading Co. of Bellville, NJ recently received the 2021 GNA Business Partner of the Year Award for superior sales and service performance within the car wash industry. Panaram, founded by Ira A. Feinberg in 1971 and now headed by his daughter, Juliette Silver as CEO, is a women-owned business certified by the Women’s Business Enterprise National Council (WBEC).

Panaram has two affiliates:, which manufactures and markets an entire range of towels and sheets for both domestic and global sales, and, which provides the car wash industry with unique and patented car wash cleaning systems, equipment, consulting, and supplies for existing and new car wash facilities.

“Panaram is GNA’s oldest national account specializing in the car wash industry,” said GNA vice president of sales Joel Jorgensen. “They bring unique car wash solutions to the industry utilizing GNA equipment, chemistry, and textiles. Juliette and her team have taken the legacy of Ira and expanded their success to a phenomenal level. We are thrilled to work with them.”

“More than 30 years ago, my father forged a relationship with Girbau North America that has continued to this day in the next generation,” said Silver. “This family has been a mentor, partner, customer, and friend. We would not be receiving this incredible honor if not for the GNA family.”  

Juliette Silver