Suds, a DRB company and a provider of data, design, and technology-enabled software solutions to the car wash industry, has announced the launch of SiteSelect — an exciting new performance tool offering proprietary insights for evaluating potential new car wash locations from Suds.

SiteSelect helps car wash investors and operators understand and evaluate the growth potential of sites under consideration. The tool encompasses over 1,500 mobile GPS data points, 240 unique demographic variables, consumer behavior data, traffic mapping, and competitive analysis based on 311,000 data points gathered from over 21,000 car wash locations.

According to, car wash retail sales are approximately $15 billion in North America, making it a prime market for SiteSelect’s comprehensive quantitative and qualitative data assessments of both new and existing site locations. Currently, there is no other solution in the industry that is as accurate in determining the future performance of prospective wash sites.

“SiteSelect is a fantastic tool to de-risk a car wash operator’s riskiest decision — where do I put my next car wash?” said Dan Flatley, president, SUDS Creative.

Suds will be showcasing SiteSelect in booth 2301 at The Car Wash Show May 9-11 in Nashville. Attendees will have a chance to win a free SiteSelect site location assessment.