April is National Car Care Month. It’s not too early to think about ways to leverage the Car Care Council’s national consumer media campaign to help grow car care businesses.
Many businesses throughout the country celebrate National Car Care Month by hosting community car care events. At these events, businesses volunteer their time to check components on vehicles that typically get overlooked, including tires, air filters, lubricants and fluids, belts and hoses, battery cables, and lights. These free vehicle inspection events emphasize the importance of preventive maintenance and educate consumers about how to take proper care of their cars.
The Car Care Council is the source of information for the “Be Car Care Aware” consumer education campaign promoting the benefits of regular vehicle care, maintenance, and repair to consumers. For a copy of the council’s Car Care Guide, which is now available electronically, or for more information about participating in National Car Care Month, visit www.carcare.org.