Micrologic Associates LLC has announced its new strategic partnership with Welcomemat Wash Solutions as the exclusive marketing partner for all Micrologic current and future customers.

Welcomemat helps car wash organizations by providing data-driven digital and traditional marketing solutions to drive car wash growth. Through tight integrations with Micrologic’s advanced technology, Welcomemat’s marketing solutions and Welcomemat Marketing Cloud platform enable Micrologic car wash clients to capture critical consumer data in real time, have access to critical marketing analysis and measurement, and grow their new and established businesses while still providing an elite user experience.

With this new partnership, Micrologic car wash clients will now have the ability to turn on responsive, flexible, and often custom solutions specifically designed to help grow monthly wash club programs simply and effectively. Car washes using Micrologic will have more options to address grand openings and ongoing marketing campaigns integrated with the onsite Micrologic LogicWash system. Some of these new options will incorporate SMS; e-mail; and digital, traditional, and data-modeled targeting, providing Micrologic clients with a full suite of tools designed to grow car counts and monthly wash club programs.

"The Welcomemat and Micrologic partnership is a game changer for car wash marketing and wash club growth,” said Brian Mattingly, president and CEO of Welcomemat. “The ability to customize messaging and react to real-time activities, gives car wash operators access to next-level marketing for car wash growth.”

"This partnership aligns with our core strategy on many fronts and can help provide our mutual customers with greater insight to make more informed decisions about their marketing needs," said Miguel Gonzalez, president and CEO of Micrologic.