McNeil & Co., a provider of specialized insurance, is celebrating its 25th anniversary by launching a national marketing and communications campaign, including a new logo, refreshed marketing tools for brokers nationwide, and a national advertising campaign that elevates the company’s corporate identity and supports its unique portfolio of programs. The campaign theme, “We Are Who We Insure,” reflects McNeil & Co.’s unparalleled knowledge of the industries it serves — such as emergency services, ambulatory services, car wash, and outdoor recreation — and the company’s dedication to comprehensive customer service.

Over the next year, as part of the campaign, McNeil & Co. will release a series of videos, “McNeil Minutes,” with tips for managing risk, as well as interviews with Dan McNeil, the company’s founder, discussing relevant business topics and his leadership vision.

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