McNeil & Co., a provider of specialized insurance, is celebrating its 25th anniversary by launching a national marketing and communications campaign, including a new logo, refreshed marketing tools for brokers nationwide, and a national advertising campaign that elevates the company’s corporate identity and supports its unique portfolio of programs. The campaign theme, “We Are Who We Insure,” reflects McNeil & Co.’s unparalleled knowledge of the industries it serves — such as emergency services, ambulatory services, car wash, and outdoor recreation — and the company’s dedication to comprehensive customer service.

Over the next year, as part of the campaign, McNeil & Co. will release a series of videos, “McNeil Minutes,” with tips for managing risk, as well as interviews with Dan McNeil, the company’s founder, discussing relevant business topics and his leadership vision.

For more information about McNeil & Co., visit mcneilandcompany.com.