Jose Costa

Jose Costa has been appointed CEO of Magnolia Wash Holdings, an express car wash operator with nearly 70 locations across Florida, Georgia, North Carolina, Ohio, South Carolina, Tennessee, and Virginia. Costa is the company’s first CEO and will oversee Magnolia’s continued growth and expansion throughout the Southeast.  

Costa has a proven track record of leading large multi-unit retail organizations across multiple end-markets. He has served previously as group president at a large auto services business and is a board member of Simplicity Car Care, a collision service and car care leader in Canada. Costa has also held c-suite executive roles at leading brands in the quick-service restaurant (“QSR”) and optical retail markets, managing thousands of locations across the globe for Bojangles, Burger King, and GrandVision. He has extensive experience leading private equity-backed portfolio companies as both senior executive and board director and has previously partnered with preeminent consumer investment firms across the world.

“The express car wash industry is rapidly growing, and I believe Magnolia Wash Holdings is in a prime position to lead the way with an unwavering focus on customer experience and quality,” said Costa.