ISTOBAL, a multinational specializing in wash and care solutions for all kinds of vehicles, will be investing in digitalization, innovation, and new business opportunities in 2020 to ensure its continued growth. As part of its strategic plan, the Spanish company intends to continue along the growth path of recent years by increasing the connectivity of its car wash facilities with Smartwash technology and by developing products and services that are adapted to new mobility scenarios and suited to all kinds of vehicles.

The group, which exports 78 percent of its production output to more than 75 countries worldwide, will also be making a bid to increase its market share across its locations to consolidate its leadership. It will be focusing part of its efforts on markets offering the greatest potential, such as the United States, New Zealand, China, Germany, and Poland.

The company will continue with its internationalization efforts in 2020 by attending the most important tradeshows in the sector, particularly in North America and Europe, the latter including UNITI Expo (May 26-28 in Stuttgart, Germany) and Automechanika (September 8-12 in Frankfurt, Germany). The U.S. subsidiary will be one of the most active on the tradeshow front this year, with more than seven events on the calendar, including SCWA (January 29-31 in Fort Worth, TX), NADA (February 15-17 in Las Vegas, NV), WPMA (February 18-20 in Las Vegas, NV), CARWACS (March 3-4 in Toronto, Canada), The Car Wash Show (April 6-8 in San Antonio, TX), Food Safety Summit (May 5-7 in Rosemont, IL), and NACS (October 12-14 in Las Vegas, NV).

With over 65 years of experience, ISTOBAL has 10 subsidiaries and three manufacturing plants across Europe and the United States.

A typical ISTOBAL exhibit