ISTOBAL USA will attend the virtual NADA Show February 9-11 with the ISTOBAL M’1 rollover. Despite 2020’s challenges, ISTOBAL’s U.S. subsidiary starts the year with a positive outlook. In 2020, the company hit a new record in M’1 sales in North America with a double-digit increase.

According to Jimmy Sisk, the company CEO, car dealerships are continuing to make up nearly half of the M’1 rollover sales. Additionally, he highlighted that in the coming years “we will focus part of our efforts on increasing our presence in this market segment by providing efficient and dependable solutions to dealerships.”

Some of the M’1 options include: wheel wash, a powerful onboard or off-board dryer, splash guards, front fairing, various chemical upgrades, and custom graphics. In addition, using the patented Link-It Foam car wash brush, this rollover can also be used as a polishing machine.