Iraq War veteran Ed Rivera is expanding his Hartland, WI-based mobile detailing operation to include a fixed location. His Elite Auto Detail mobile service has been servicing southeastern Wisconsin for the past four years. On March 1 this year, he started doing business at his new store located at 4439 Vettelson Road in Hartland. A grand opening and official ribbon cutting will take place at a later date.

A five-year Fleet Marine Force Medic in the U.S. Navy, Rivera says he found a profound peace detailing automobiles when he returned from Iraq three years ago. I had always enjoyed taking care of the family cars when I was growing up but something wonderful& a passion& began to grow inside me when I returned to serious detailing a few years ago.

You can visit Elite Auto Detail on the web at