The International Car Wash Group (ICWG), the world’s largest local car wash company and the third largest owner of U.S. conveyor car washes, has announced two appointments to its marketing team. Rebecca Fretty has assumed the role of vice president of marketing. She will draw upon her nearly 20 years of marketing experience and consumer insights gained during her work for such iconic companies as Unilever, Ogilvy & Mather, Hartz Mountain Pet Supplies, and several consumer-facing tech start-ups.

David Stuhlfire is joining ICWG as director, B2B sales and business development. He will be responsible for building and maintaining national, regional, and local accounts across ICWG’s three regional U.S. car wash brands and integrating with the regional management teams to drive stronger business relationships. Stuhlfire was previously with Enterprise Fleet Management, a subsidiary of Enterprise Holdings.

“We are thrilled to have these talented marketing experts putting their knowledge and skills to work for ICWG. Their experience and insights into both the consumer and business-to-business markets will be invaluable as we seek to scale our companies,” said Tom Mangas, CEO, ICWG.