Amplify Car Wash Advisors, a full-service car wash advisory firm, is open for business. Born of the partnership between Bill Martin; past president of the International Car Wash Association, founding partner of Car Wash Partners/Mister Car Wash, and current owner of Metro Express; and Jeff Pavone, founding partner of CP Capital Advisory and Commercial Plus. With more than a decade of experience advising on complex transactions in the car wash industry, they are taking on a brand new venture together.

Amplify has formed to serve the evolving needs of the car wash business, utilizing Martin and Pavone’s combined experience to guide sellers through critical business decisions including mergers and acquisitions, brokerage, capital advisory, and operational guidance.

Martin states: “Jeff and I agreed there is an opportunity to serve car washers as they seek to grow their brands and their enterprise more aggressively in today’s highly competitive and rapidly evolving environment, without the constraint of limited capital. We can do this by finding the right financial partner that is the best fit for the car washer, and all of the stakeholders in the company. Also, if the timing is right for the owner, we can find a suitable financial exit.”

The firm’s client-focused process is designed to align car wash owners with strategic partners to maximize the value of the car wash operation. “Amplify combines an institutional process with a personalized touch,” says Pavone of the approach.

“Amplify is the only company serving car washers that can aid in improving operations through proven successful methods to grow both volume and EBITDA. We only get paid when the car wash has achieved its goals,” Martin adds. “Amplify positions the car wash owner for growth while securing their existing assets and finding the best avenue for a successful exit.”

The firm is positioned to take on new clients interested in selling, buying, or investing in multi-site car wash businesses. To learn more about Amplify Car Wash Advisors, visit or e-mail