The International Detailing Association (IDA) will have a presence in the MENA (Middle East and North Africa) region for the first time at the third edition of the Gulf Car Wash-Car Care Expo as a supporting partner. This was announced by the organizers of the expo, which takes place November 7-9 at the Dubai World Trade Centre, UAE.

Keith Duplessie, IDA board member and certified IDA trainer, characterized the collaboration as a natural fit for the IDA and the expo as it provides both an opportunity to reach out to professional detailers in the region “in an effort to continue to improve the professionalism and awareness” of the industry.

The IDA will be putting on a one-day certification event during the expo and will also have a booth on the tradeshow floor to reach out to detailers and help them improve their skills and their business.

Additional information about the expo can be found at