The International Carwash Association (ICA) has announced a new partnership with Promedia Group (PMG), the publisher and producer of several trade fairs in Europe. The agreement calls for PMG to become the marketer and organizer of Car Wash Show Europe™ beginning with the next edition in 2019. The new partnership was made official during The Car Wash Show® in Las Vegas at the end of April, with a contract signed by PMG owner Joan Blaas and ICA CEO Eric Wulf.

“Partnerships such as our agreements with BOVAG [the Dutch association], the Australian Car Wash Association, and groups in the United States are an important part of our strategy of delivering the best car wash events throughout the world — and we’re very happy to add Promedia Group to this effort,” said Wulf.

“It’s a big step for us,” Blaas stated. “We have found an exciting new venue for Car Wash Show Europe 2019, at the Kromhouthal in Amsterdam, near the city center.”

ICA will continue to market Car Wash Show Europe in North America and PMG will assume the same function for Europe.