FRAM®, provider of filtration products, is exhibiting its all-new packaging line in booth #3038 at this year’s Automotive Aftermarket Products Expo (AAPEX) being held November 5-7 at the Sands Expo Center in Las Vegas.

The new design includes a QR code for helpful product information, URL for friendly filter change reminders, and proof of 100 percent recyclable materials

“It is important to remain contemporary and competitive. This packaging is part of our continuous effort to drive demand for our customer partners,” said Kevin O’Dowd, senior vice president, global marketing at TRICO Group

Booth visitors will have the opportunity to navigate through a visually exciting interactive display that highlights key product features and benefits. In addition, several FRAM experts will be at the booth to discuss the company’s full line of filters throughout the entire event. For more information, visit