An EverWash and T-Mobile partnership promotion attracted 465,090 T-Mobile subscribers to EverWash’s partner washes in the first 24 hours.

T-Mobile Tuesdays is a weekly app built to thank T-Mobile customers with free items, great deals, exclusive offers, vacations, the latest smartphones, gift cards, and more every Tuesday — just for being a customer.

EverWash CEO John Cassady pointed to impressive early results. “We helped many of our wash partners boost their total membership count by 50 percent to 250 percent in the first two days of the promotion.

As the car wash industry’s only Total Membership LifecycleTM (TML) company, EverWash combines membership sales, subscription management, mobile app and analytics technology, training, sales, and marketing support for washes nationwide. “Our mission is to help washes attract, gain, and keep more members,” Mr. Cassady added.

In addition to T-Mobile, EverWash has partnered with several employee benefits and perks providers that can exponentially grow memberships for wash partners.

Noted Cassady, “Whether a car wash already has a successful membership program or an underperforming one, or is simply looking to gain new customers, our unique channel partner consumer marketing approach takes our car wash partners’ membership growth to new heights.”