EverWash, the nation’s leading car wash membership platform, has announced they have added two key executive hires to their Philadelphia-based team. Todd Rendle, formerly of Avero, has joined as chief financial officer, and Harriet Ayoade, formerly of Leading Agile, is now vice president of marketing at EverWash.

Todd Rendle has more than 20 years of financial and business development experience at IBM, Qlik, and most recently at Avero, a business intelligence software company. Rendle holds a BA in history from the University of Pennsylvania, an MBA from NYU, and an MPA from The George Washington University.

Harriet Ayoade has over 20 years of experience in marketing leadership across tech, retail, financial, and consumer brands, including more than 10 years of first-in-kind digital work. Most recently as director of corporate communications at Leading Agile, a business transformation organization, she led the direction and execution of all strategic client-facing messaging. Ayoade holds a BS in marketing from Indiana University and an MBA in business administration from University of Delaware.