EverWash, the provider of car wash membership sales and subscription management, has partnered with MIT startup omniX Labs to launch a new data-capture and fraud-prevention product for the car wash industry.

Called WashX, the product uses existing security cameras to capture and report customer data that gives car wash operators an in-depth look at customer behavior, relieves concerns about fraud, and provides the insight necessary to get the most of repeat customers. EverWash believes this product can help take license plate recognition technology in the car wash industry to next level.

WashX’s advanced data analytics provide visibility into other key operational metrics wash operators never had access to before, such as unique customer revisits, curb-to-curb duration, revenue per labor hour, and profit-center usage.

WashX is now available for car washes in the United States. Learn more by visiting EverWash.com or MoreWashProfits.com.