El Car Wash has accelerated its expansion into Naples and Fort Myers by acquiring Ultimate Express Car Wash, a premier independent car wash operator.
El Car Wash now operates 40 locations with an additional 40+ sites in development across Florida and Michigan and plans to continually expand its footprint through both greenfield development and acquisitions of existing car washes.
“We are thrilled to acquire the two Ultimate Express Car Wash locations in Naples and Fort Myers, and their extremely talented team to expand our presence West while advancing our strategy of building the leading car wash platform in Florida,” stated Justin Landau and Geoff Karas, co-founders and co-CEOs of El Car Wash. “The acquisition of Ultimate Express is consistent with our M&A strategy of entering adjacent markets by purchasing the premier operator in advance of an aggressive greenfield rollout of similarly high-quality locations.”
El Car Wash plans to invest substantial capital to further upgrade the Ultimate Express sites to bring the El Car Wash brand to life and invest in proprietary advancements to upgrade the wash quality and customer experience that are hallmarks of the business. El Car Wash will merge Ultimate Express into its current unlimited membership programs, which will allow current and future members to have access to all 75+ El Car Wash current and future locations.
