DRB, a technology solutions provider for the car care industry, has announced the strategic hire of two new sales leadership roles focused on the tunnel car wash segment. Jason Wray has been appointed director of business development, and Shelly Eddy has been named director of strategic accounts.

The appointments further enable DRB to help car wash operators leverage technology to build and grow successful businesses.

“We are thrilled to welcome Jason and Shelly to DRB,” said Todd Davy, SR VP of sales at DRB. “Their proven sales leadership experience will be invaluable as they guide customers to the innovative solutions that will make a true impact for their organizations.”

Wray will head DRB’s tunnel regional sales team. He brings over 20 years of sales leadership experience in the car wash industry, spanning equipment, point-of-sale systems, and more. He will spearhead business development efforts to assist new tunnel car wash customers across DRB’s portfolio of tunnel wash solutions.

Eddy will oversee the team of account managers who support DRB’s enterprise car wash customers. Eddy is a dynamic sales leader with an impressive track record of strategic account management, organizational transformation and cultivating high-performing teams across multiple industries. With her vast experience in managing enterprise accounts, she will help DRB further strengthen its commitment to helping its largest car wash customers continue to grow and expand.

“Both Jason and Shelly have consistently demonstrated the ability to forge strong relationships where customers are empowered to excel,” said Davy. “We are confident they will accelerate car wash industry growth in the tunnel segment by delivering innovative solutions and an exceptional customer experience.”