DRB, a provider of point-of-sale and optimization technology to the car care industry, appointed three key members to its leadership team. The company welcomed Jennifer (Jen) Sinatra as chief operating officer, Patrick Mulcahy as vice president of engineering, and Maha Muzumdar as vice president of strategy. 
    As COO, Sinatra is responsible for implementing customer-centric strategies and ensuring long-term customer success. She joins DRB from SAP where she was the global VP of customer support and innovation. She is accomplished in supporting cloud transformations and software-as-a-service solutions and will lead DRB’s customer support, supply chain, and production teams. 
    Mulcahy, most recently VP of cloud platform engineering at Hyland, has more than 20 years of experience leading cloud transformations and building global engineering teams. He will drive DRB’s technology strategy, executing the product and innovation roadmap. He will play the important role of maintaining and enhancing DRB’s position as the leader in the car wash technology space.
    Muzumdar will be responsible for identifying and pursuing strategic opportunities in alignment with DRB’s goals and objectives. Muzumdar brings deep experience in cloud transformation and strategic innovation. He joins DRB from Oracle where he spent more than 19 years in various strategy and marketing leadership roles across enterprise and industry applications, most recently as VP of the industry strategy group.