DRB Holdings LLC, DBA DRB Systems, a provider of technology-enabled devices and software solutions to the car wash industry, has announced its acquisition of Suds Creative, a full-service marketing agency for car wash owners and industry vendors.

“Our mission is to help car wash operators drive growth as a trusted partner,” said Dan Pittman, CEO of DRB. “Traditionally, we’ve done that with enterprise technology solutions, industry know-how, and best-in-class support. With Suds, we can take that to the next level by providing strategic marketing solutions that truly drive customers to the car wash.”

“We’ve been working with DRB Systems for years, and this is just a natural fit,” said Jason Baumgartner, co-founder and CEO of Suds. “We’re looking forward to combining the strengths of our two organizations to help car wash operators achieve greater levels of success.”