Cleaning Systems Inc. (CSI) of De Pere, Wisconsin has announced the promotion of Rob Peter to Lustra® assistant vice president, eastern United States.

A Rochester, NY native, Peter was born into and raised in car washing, getting his start scrubbing bumpers as a child at his family’s chain of washes. He subsequently held various positions with a local car wash distributorship. In 2010, he joined the CSI team, beginning as a Lustra district sales manager in the western New York market. A promotion to Northeast regional sales manager quickly followed.