Perfection Isn’t Easy
Developing the skills of an elite detailer takes time, effort, and the willingness to chase unobtainable perfection. Shane Mayfield has owned and operated Perfection Plus Auto Salon for…
Tunnel Wash Systems – August 2023
AVW Equipment Company Maywood, Illinois VW Equipment Company is a leading manufacturer of high-quality and innovative car wash equipment. Fifty years of industry expertise goes into every component, with a…
Unlimited Wash Club – Nine Keys to Increasing Your Membership
The creation of the Unlimited Wash Club concept and its gradual implementation throughout the industry over the last 10 years has changed the entire face of the car wash…
Reclaim and RO Equipment – Why Yours Are Not Meeting Expectations
Building a car wash is a huge undertaking. Even though there are many experienced professionals in our industry to guide you through this process, things will never be perfect…
Woke Capitalism – Is DEI Coming to the Car Wash Industry?
Woke capitalism is defined as forms of marketing, advertising, and corporate structures that pertain to socio-political viewpoints held mainly by Millennials and Generation Z, including social justice and activist…
Auto Laundry News Turns 70 – Celebrating Seven Decades Serving the Car Wash Industry
Many things have changed over the past seven decades in the world of car wash— equipment, chemicals, formats, and regulations, just to name a few — but this…
Mastering Online Reviews – Seven Steps to a 5-Star Rating
It’s alarming how many times a day each of us is bombarded with reviewing some product or service online. It’s equally troubling how we have settled into a common…
The New Rules of Drying – Eliminating Drip Space to Elevate Customer Satisfaction
No other business conspires against its owner to disrupt consistent customer satisfaction across locations quite like a professional car wash. Temperature, humidity, climate, water quality, and physical characteristics such…
People Management — Part II – Be Clear About What the Job Is
This is a continuation of last month’s guide to people management in the detail industry. START AT THE START Before you go looking for management candidates or trying…
Amp Up Your Brand – A Powerful Brand Maximizes Value and Mitigates Risk
Branding is not what you may think. When executives consider branding, especially those with strong financial experience and limited marketing exposure (a classic CFO), they often see an expense…