Twelve months ago, our State of the Industry Survey, although showing some improvement over the previous year, offered results that could best be described as a mixed bag. The results…
Last month, we discussed the first four of six steps to take when a customer has a problem: 1. Show regret and empathy 2. Ask questions and listen 3. Be…
This month’s column continues the discussion of detailing chemicals as it pertains to the International Detailing Association’s Certified Detailer exam. In last month’s column, we discussed several factors related to…
With some customers, you try absolutely everything possible to satisfy them and they are still upset. All you can do is apologize one last time by saying something like, “Let…
Continuing with the “study guide” for the Detailing Certification Tests offered by the International Detailing Association, let’s focus this month on the Safety and Compliance module of the test.
In last month’s issue of Auto Laundry News, we looked at how we smell odors and considered some common odor treatment techniques. This month, we conclude our discussion of odor…
A common challenge for the typical automotive detailing operation is lack of revenue. In previous submissions to this column, I have shared some common ways to increase revenue, including increasing…
Cars get dirty and stinky. With the stink comes the need to clean and deodorize, to make things more livable. Our noses are sensitive instruments. One whiff of a foul…
In this space in June this year, we offered up some lamentable trends in the country’s driving habits: Americans drive fewer miles in total today than they did eight years…
Automotive detailing attracts many entrepreneurs because it is relatively simple and inexpensive to begin such a business. However, there is a high level of turnover in the industry because many…