Paint Correction and Protection, Part I
In this month’s column, I will start a series on the treatment of automotive paint, first spending time describing common paint problems, which fall into two categories. There can be…
Site Analysis – Obtain a Second or Third Opinion
Analysis and study reports produced by third parties usually have a warning or disclaimer statement that acts to relieve third parties of liability due to risk or uncertainty. Good examples…
Is Your Brand Memorable? Float Like a Butterfly, Sting Like a Bee.
Why should a customer choose your wash over any other? If you closed your business today, would the community remember it? I’m writing this on June 4, 2022. Six years…
Small Stores Strategies to Compete
Car wash performance is thought to be a function of traffic density, attraction, and conversion. Density is the amount of pass-by highway traffic. Attraction is the proportion of consumers that…
Clean, Shiny Wheels – Tools to Win Over Customers
When it comes to impressing conveyor car wash customers with a powerful visual signal of a thorough cleaning, returning their vehicles with pristine, shiny wheels may just be the way…
IDA Certification – Study Guide: Glass and Trim
Continuing on with the “study guide” for the Detailing Certification Exams offered by the International Detailing Association, this month, let’s look at the exam module that focuses on vehicle glass…
Site Selection – Highest and Best Use
Highest and best use is defined as the reasonable, probable, and legal use of vacant land or improved land which is physically possible, financially feasible, and results in the highest…
2022 The Car Wash Show
The International Carwash Association’s premier annual event, The Car Wash Show, took place May 9-11 at the Music City Center in Nashville, TN. While final figures were not yet available…
Saturation – Is a Moratorium the Answer?
A building moratorium to halt new construction is a policy decision imposed by cities, towns, and/or the court system. For example, when I lived in Pennsylvania, the township had a…
It’s P2P – Forget B2B Or B2C
The pandemic brought with it many new and surprising changes in how companies do business. One of the most interesting, and most impactful, changes for organizations has been how consumers…