On the Wash Front

            Early in my career, a mentor gave me some advice I’ve never forgotten. He told me to imagine my market as a trampoline. Scattered around the trampoline’s surface are…

I love negotiating a deal. And few things are as satisfying as getting a steep discount. Yet, I recently advised a colleague to offer the full asking price for a…

The tortoise and the hare. We teach our kids that you can be more successful by doing things slowly and steadily, rather than acting quickly and carelessly. Yet, we’re all…

Since it’s election season, I searched for famous quotes from past U.S. leaders for inspiration. The subtitle is a quote from Benjamin Franklin. But there’s another I toyed with using…

            It’s November. You’ll have to wait another 11 months to implement one of the most effective loyalty programs I’ve ever seen at a car wash:             Every October, this…

It’s October. My son just sent me the creative samples for the holiday gift card program he’s putting together for his wash. Signage, social media ads, flyers, sales training and…

Human ideas to solve problems or create opportunities are an enterprise’s single most valuable commodity. We tend to think of the big things. Like the idea to create an electric…

“There are two pedals. I have two feet. I think you must have made that crap up about it not being safe to drive with both feet.” First week behind…

Why should a customer choose your wash over any other? If you closed your business today, would the community remember it?  I’m writing this on June 4, 2022. Six years…

I must be getting older, I mean wiser. I just returned from The Car Wash Show 2022 and found myself saying “remember when” more times than I can count. Reminiscing…