Brand – It Matters, and This Means it Has Value
Some folks define brand as a promise of trust. Consider a company slogan that promises satisfaction guaranteed or your money back. Such things become part of a company’s reputation…
Franchise – Why the Small Presence in the Car Wash Industry?
Franchising hasn’t had much of a presence in the car wash industry. According to a list of the top 100 car wash chains, only three of the companies listed offer…
Suppliers – Their Value Proposition is Undeniable
A commercial car wash is a business operation that relies on a significant amount of capital equipment. Today, equipment may represent up to 25 percent or more of the total…
Site Analysis – Obtain a Second or Third Opinion
Analysis and study reports produced by third parties usually have a warning or disclaimer statement that acts to relieve third parties of liability due to risk or uncertainty. Good examples…
Mini or In-Bay – The Risk/Reward Tradeoff
One of the first tasks during the planning phase of a car wash is to decide on the type of economic development. For example, if the company’s mission is to…
Subscription Economy – Sales Forecasting Has Been Complicated
Historically, car wash developers have relied on simple methods and tools to solve the problem of selecting a new site. For example, screening tools such as checklists and consumer profiles…
Self Service – Rural Locations Hold Advantages
If you want to secure a good livelihood from a business, then owning and operating a self-service car wash in a rural location may have a lot to offer.
Feasibility Study – The Purpose Determines The Framework
A feasibility study is an assessment of the practicality of a proposed business. The study is used to support decision making based on a benefit/cost analysis of the actual business…
Car Wash Rescue – Most Threats Have Outside Origins
As a consultant, I get a kick from watching reality TV shows like Rescue Chef, Hotel Impossible, Restaurant Impossible, and Bar Rescue. These shows basically follow the same premise. Each…
Site Evaluation – Location Analysis Uses Many Techniques
Literature on location strategy contains guidance on what developers should look for when evaluating the suitability of a property or market. For example, daily traffic count should be at least…